Princess Valerie LLC Pasadena · California Vol. MMXXVI · No. 08
Weddings · Ballrooms · Banquet Math Est. 1980 princessvalerie.net

A deliberate practice

Forty-five years in the room where it happens.

Valerie Lehman spent her career in hotel catering — writing the menus, holding the floor plans, and standing quietly at the back of the ballroom while somebody's biggest day went exactly as planned. Roughly fifteen hundred weddings, plus the quinceañeras, the mitzvahs, the fundraisers, and one National Democratic Convention.

This is where she writes it all down: the business of it, the absurdity of it, and the part almost nobody teaches — how to ask a good question and then actually listen to the answer.

Meet Valerie
45Years in catering
1,500Weddings (give or take)
$3.2MPeak annual social revenue
“That's not upselling. That's telling someone who has to spend the money anyway that they may as well enjoy it.” My History with Weddings
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